PwC worked with Oxford Economics to survey roughly 2,300 executives in more than 60 countries, including statistically meaningful 57 responses in Russia. The results show that surveyed organizations in Russia must focus on workforce issues to turn their digital transformation efforts into value. Organizations face a number of challenges on their path to digital transformation, most of which center around updating internal processes, skills, and workflows.
Workforce issues pose the biggest threat to Russian organizations in our survey—perhaps related to their lack of focus on the employee experience. Russian respondents are most likely to cite lack of properly skilled teams, ineffective recruitment, and lack of support within the organization as challenges to digital transformation. Meanwhile, they are less likely to say they focus on updating management skills related to digital transformation (44% vs. 65%). Russian executives also are less likely than others to say their workforce is engaged with (49% vs. 57%) and aware of (53% vs. 71%) organization-wide transformation efforts. A stronger focus on improving the employee experience and building digital skills could help turn employee engagement into competitive value.