TelecomDaily conducted a survey of the Russian users of online cinemas and found out what services they prefer and what they are willing to pay for.

  • The most popular cinemas are Ivi - 57%, Kinopoisk - 44% and Okko - 38%. Average monthly expenses (both subscription and payment per content unit) are 285 rubles ($3.69)
  • 63% of respondents say that they use free services, while 39% of respondents subscribe, and 28% periodically buy certain content (pay to watch a movie or series).
  • Over the past six months the percentage of users who pay for services of online cinemas has doubled. Now 2/3 of users order a subscription or pay for services.
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