J'son & Partners Consulting analysed key Russian SaaS (Software as a Service) market dynamics in 2019 and formed a forecast of its development in 2020-2025. The results of the study show that despite the initial stage of Russian SaaS market development and its extremely small size, it shows a steady slowdown in growth, while the penetration of the main types of cloud business applications is at the level of less than 10% of the total number of economic entities that use a broadband Internet connection.
Such a low level of SaaS penetration in Russia means that for the vast majority of micro, small and even medium-sized enterprises in Russia, the transfer of personnel to remote employment is technologically difficult and can lead to a significant reduction in labor productivity. In a situation where the transfer of office workers to work from home is necessary as a forced measure (currently in order to combat the spread of COVID-19), and the deterioration of the macroeconomic situation imposes significantly more stringent requirements for the quality of business planning, control, and operating activities, the task of ensuring the productive work of distributed teams becomes extremely urgent. The solution to this problem should be considered in the broader context of the digital transformation of the country's economy.
in 2019, 80% of SaaS consumers were trade and service enterprises, including financial and telecommunications organizations