Yandex.Checkout studied how residents of Russia paid for games and game-related purchases last year.

Key findings:

  • The average revenue per player has increased by 11%, from $37 (2,226 rubles) to $41 (2,472 rubles). 
  • The number of purchases per player has also increased by 14%, from 4.8 to 5.5, while the average check has slightly decreased by 2.7% and is around $7 (451 rubles).
  • In terms of payment methods, the most popular ones among Russian gaming audience are bank cards (45%), followed by invoicing at 40%, and e-money (with Yandex.Money e-wallet outperforming other similar services) with 14%. Also, the subscription model is driven by bank card and e-wallet payments due to convenient linking and top-up processes.
  • Top companies by turnover, number of transactions, and number of customers are Valve (Steam), Wargaming, Mail.ru projects (Russian IT giant’s game division), Sony, 4game (Russian game store), Origin.com, and Riot Games. Chinese Tencent games also started gaining an audience in Russia. Top titles by revenue are World of Tanks (still!), Fortnite, Call of Duty: Black Ops IV, League of Legends, Dota2, Fifa 19, Honour of Kings.
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Added:01.31.2020
Latest update:
09.03.2020

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