According to TMT Consulting, the Russian market of legal VoD services using the OTT model continues to demonstrate high growth rates. At the end of the first half of 2021 it increased by 40% compared to the first half of 2020, and amounted to 18.3 billion rubles. According to the forecasts of TMT Consulting, if current dynamics is maintained by the end of 2021, the market can grow up to 39 billion rubles.
The top-3 video services have changed: KinoPoisk HD took second place, Okko and MEGOGO took third and fourth places. The revenue of the market leader ivi increased by 32% compared to the first half of 2020. The number of subscribers of this video service increased by 31% compared to the first half of 2020 and reached 2.3 million.
Okko’s revenues decreased by 13% compared to last year. The number of subscribers amounted to 1.5 million. The revenue of KinoPoisk HD multiplied by almost 2.5 compared to the first half of 2020.