A platform for self-creation and viewing of augmented reality (AR) content. ARgument consists of the Argument Studio online editor and a mobile app.

In ARgument Studio, the real world image (marker) is linked to digital content, which will then be displayed on top of it in AR mode. Various types of content are supported: audio, video, including those with an alpha channel, presentations, illustrations, interactive buttons and menus.

Using the mobile app (iOS/Andriod), you can view and interact with digital content in AR mode. ARgument works on the SaaS model and does not require complex integration with other IT systems.

ARgument is used by Lukoil, ECCO, Magnit, Rostelecom.