The platform allows for algorithmic purchases (programmatic) of advertising on mobile and stationary devices: banners, video, mobile applications, Digital out of Home, SmartTV, Digital Audio with its own data collection and processing service.

To target ads, OTM uses Big Data tools collected from various sources. OTM includes the Videonow internet video ad network and the VideoTarget mobile video ad network.

In September 2021, VimpelCom acquired 67% of the OTM platform.

Moscow

The platform allows for algorithmic purchases (programmatic) of advertising on mobile and stationary devices: banners, video, mobile applications, Digital out of Home, SmartTV, Digital Audio with its own data collection and processing service.

 
 To target ads, OTM uses Big Data tools collected from various sources. OTM includes the Videonow internet video ad network and the VideoTarget mobile video ad network.

 
 In September 2021, VimpelCom acquired 67% of the OTM platform.

Automation platform for buying and selling advertising platforms

online_advertising

big_data

Russian telecom operator Beeline has purchased 67% of the advertising and technological platform OTM, according to <a href="https://www.veon.com/investors/reports-results/reports-results/" target="_blank" rel="nofollow">information </a>from Veon (Beeline's head company). The deal was valued at $16 million, making the entire company's valuation around $24 million.

 
 The operator will use OTM to collect large amounts of customer data through the tools of the advertising platform. In particular, OTM allows carrying out programmatic purchases of advertising on mobile devices and stationary computers. To target ads, the platform uses big data tools collected from various sources.

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 Product cards

 
 <a href="https://ict.moscow/en/card/otm/" target="_blank" rel="nofollow">OTM</a>

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 In March, it was <a href="https://ict.moscow/en/news/beeline-plans-to-acquire-otm-advertising-and-technology-platform/" target="_blank" rel="nofollow">reported </a>that Beeline was planning to buy more than 51% of the platform. In June, the operator <a href="https://vc.ru/marketing/259268-vladelec-bilayna-kupil-kontrol-v-platforme-dlya-zakupok-internet-reklamy-otm" target="_blank" rel="nofollow">bought </a>the platform, but then the company did not disclose the share and amount of the transaction.

 
 <a href="https://ict.moscow/news/bilajn-kupil-67-reklamnoj-platformy-otm-za-16-mln/" target="_blank" rel="nofollow">Original (in Russian) </a>

Beeline Buys a 67% Stake of the Ads Platform OTM for $16 Million

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