Alibaba Group is launching a program called Project Sprout Up. It is intended for Russian small and medium-sized business to find wholesale buyers abroad and set up their own online stores.
The project provides support in three areas: attracting new customers, help in business growth through digitalization of sales and increasing the level of employees’ skills in online trading. The program is aimed at entrepreneurs in the field of mechanic engineering, metallurgy, and food manufacturers.
The Central Bank of the Russian Federation