Moscow-based Avant Space startup will receive a grant of $40,530 (3 million rubles) to develop a mobile app for recognizing encoded images (similar to QR codes) from the Foundation for Assistance to Small Innovative Enterprises (FASIE), a non-commercial state body.
Avant Space will equip several dozen satellites with arrays of lasers, which will create glowing logos of advertising customers in the twilight and night sky. Lasers will turn on when satellites pass over major cities. The app will allow users to read an encoded message containing a link to a promotion or a promotional code.
Launching satellites into orbit for projecting images will cost $20-30 million (1.4-2.2 billion rubles). The cost of displaying over 10 megacities of the planet will be about $140,000 (10.3 million rubles).
Previously, SpaceX and Canadian startup Geometric Energy Corporation announced plans to launch a satellite to broadcast advertisements from space. They plan to transmit information using a screen placed on a satellite’s board.