Moscow-based customer data service (CDM) provider KonnektU has raised $1.6 million (120 million rubles) from MTS for the development of its online platform and data analysis tools as well as expanding sales channels and strengthening the team.
In the future, the company plans to create new products and services with MTS for "analyzing consumer behavior in online and offline channels”, KonnectU stated.
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KonnektU allows businesses to collect customer profiles from multiple channels, helping them to set up personalized ads campaigns. As for 2021, the company's databases contain more than 60 million customer IDs.
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