The Ritm Media company (a part of Gazprom-Media) plans to launch a new social network Yappy, which allows creating vertical videos up to a minute in length, based on the Yamolodets app purchased by the company last year.

The project will be launch by the end of 2021, according to Gazprom-Media. Closed beta testing is currently at the final stage. The user base will be attracted with the help of “classical marketing tools, including in the digital environment”.

Original (in Russian)