The revenue of video streaming platform Ivi in ​​2021 amounted to $110.8 million (12 billion rubles). More than half of the funds (62-63%) comes from subscriptions, the rest comes from advertising and payments for a particular film.

Ivi does not disclose the number of paid subscribers, but in 2020 their proportion increased to 4.4 million users per month. In 2020, the revenue of the streaming service amounted to $77.5 million (8.4 billion rubles).

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ivi

Currently, the biggest stakes in the company belong to Baring Vostok (24.5%), Flashpoint Ventures (16.3%), RTP Global (15%), VTB (8.8%), etc.

Original (in Russian)