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Kassir.ru Buys 60% of Ticketing Platform Radario

August 12, 2021, 13:34 (UTC+3)|
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The ticketing service operator Kassir.ru has acquired 60% of the Radario platform for an undisclosed fee and plans to buy out the remaining share within three years.

According to Denis Kuskov, the CEO of Telecom Daily, Radario occupied 3-4% share of the market, or $4-5.4 million (300-400 million rubles). The last major deals in the market took place in 2018, when telecoms operator MTS bought 100% of Ticketland for $43.3 million (3.19 billion rubles) and 78.2% Ponominalu.ru for $4.3 million (321 million rubles), becoming one of the market leaders. Kassir.ru’s deal reflects the company’s willingness to sidestep MTS, Kuskov said.

According to forecasts of Evgeny Finkelstein, the CEO of Kassir.ru, the deal will increase the company’s sales by 30–35%, considering that Kassir.ru’s pre-crisis turnover was around $176.6 million (13 billion rubles). Finkelstein estimates the entire market for ticket sales to theaters and concerts at $1 billion (80 billion rubles). Thus, as a result of the takeover, the market share of Kassir.ru will grow from 16% to 22.5%.


Connect with

Evgeny Finkelstein, CEO of Kassir.ru

Denis Kuskov, CEO of Telecom Daily


In July 2021, Kassir.ru bought back its share from TCS Group (the parent company of Tinkoff Bank), which acquired its stake in Kassir.ru in 2018.

Original (in Russian)

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