Mamba dating service has begun scaling up in the markets of Italy and Germany, investments in these areas will total $3 million, writes Kommersant with reference to the company's data.
In both countries, the average revenue per paying user per month is more than 1 thousand rubles (equivalent to $13.6 dollars), which is almost twice as much as in Russia.
The company plans to start growing through expat registrations and then switch to foreigners. By the end of 2021, Mamba expects to be in the top 5 popular dating apps in Germany and Italy. Mamba's main competitors are Tinder, Badoo, Bumble, Lovoo, Happn, as well as popular German services such as Lovescout24.
In addition to Russia, Mamba is already present in Israel, where it began promotion in April 2019, and in the Turkish market, where it invested $1 million, hoping to reach the top 3 applications in the segment.
Yaroslav Sergeev, Executive Director of Mamba