Mango Telecom acquired 100% of Calltouch, an end-to-end analytics, call tracking and ad management service. The amount of the transaction has not been disclosed, but, according to expert estimates, its value could have exceeded $13 million.
Mango Telecom hopes that the deal will allow the company to strengthen its position in the cloud communications and marketing analytics market. Calltouch will keep the team and brand, the changes will affect only the board of directors, and the service will also get access to the call processing capabilities and the numbering capacity of Mango Telecom. Mango Telecom does not plan to transfer its own marketing technology services to Calltouch technologies and will develop them separately, the company explained to the publication.
Mango Telecom needs a deal with Calltouch to strengthen its' ecosystem, says Denis Kuskov, TelecomDaily CEO.
Mango Telecom expects that the total revenue of the companies in 2021 will amount to $64 million.