Marketing automation platform Mindbox has acquired website personalization service Popmechanic. As a result of the transaction, the company's valuation amounted to 105 million rubles.

Most Popmechanic employees will move to Mindbox. Popmechanic co-founder Kapiton Smirnov will be responsible for business development and search for companies to develop joint products. Gleb Kovalyov, CTO of Popmechanic, will lead front-end development and redesign Mindbox.

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Kapiton Smirnov, co-founder of Popmechanic

Gleb Kovalev, CTO of Popmechanic

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Mindbox

Original (in Russian)