Marketing automation platform Mindbox has acquired website personalization service Popmechanic. As a result of the transaction, the company's valuation amounted to 105 million rubles.
Most Popmechanic employees will move to Mindbox. Popmechanic co-founder Kapiton Smirnov will be responsible for business development and search for companies to develop joint products. Gleb Kovalyov, CTO of Popmechanic, will lead front-end development and redesign Mindbox.
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Kapiton Smirnov, co-founder of Popmechanic
Gleb Kovalev, CTO of Popmechanic
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