Russian telecom giant MTS has chosen projects from MTS StartUp Hub incubator for integration into the infrastructure of the company's retail network. Among them are the solutions by Moscow startups, a platform for the provision of devices for rent by subscription Arenter as well as a contactless payment service Briskly.

MTS will spend up to $6,755 (500 thousand rubles) on the pilot implementation of each solution, with projects being tested in MTS showrooms and online store by the end of the year. The decision for scaling might come after the pilot testing.

Overall, the incubator has received 154 applications from international teams for its “Innovations in Retail” track. Other participants include an online platform for second-hand devices Greatsteve as well as a platform for automation and control in sales planning in stores Heado.

Product cards

Arenter, Briskly

MTS StartUp Hub is an innovation and investment center for MTS, which consists of a corporate accelerator, a 5G Center, an MTS venture fund, a division for fast launch of pilots, and foreign representative offices.

Original (in Russian)