Online marketplace Ozon is considering options for launching its own cinema, having already consulted with such market players as ivi, Megogo and Viasat (managed by the National Media Group).
Ozon is considering an acquisition of both white label technology from other video services and an existing platform. The online marketplace thus wants to solve ecosystem problems and strengthen the loyalty program.
According to Kirill Filippov, the CEO of SPB TV video platform solutions developer, at this point, it is almost impossible to start a new OTT platform from scratch, since the initial stage will take at least $100 million. According to Raiffeisenbank analyst Sergei Libin, if Ozon chooses to buy a working platform, then the choice may fall onto ivi and Megogo.
According to Data Insight, Ozon ranks second in online marketplaces in Russia, while the first position is occupied by Wildberries. Ozon's turnover at the end of last year increased to $2.7 billion (197 billion rubles).