By 2023 Rosstat plans to launch the Population Central Analytical Platform, which should become a data mart for citizens and businesses. Kommersant writes about this with reference to the department's digital transformation plan.
Companies will be able to get free access to the platform and to indicators of fertility, mortality, marriage, divorce, as well as upload data for their own purposes. The department explains that now companies can receive the department's data on request, but this is a long process. Unlike the current system of Rosstat, which records indicators on a monthly basis, the new platform will do this in real time.
According to Pavel Smelov, Deputy Head of Rosstat, Yandex and Sberbank are already interested in access to the platform. “Enterprises will be able to access the system via API (application programming environment) and make unique requests. If you want, for example, to open a store in a certain place, you can see the characteristics of the population that lives here, "Smelov explained.
Yandex itself explained to the publication that they are not yet familiar with the capabilities of the platform, but “companies can make products and services more convenient for users using the accumulated information”.
Experts note that the integration and visualization of data only by 2023 is a very long time in today's environment. The head of the "Smart City" committee of the "Russoft" association Viktor Subbotin believes that the largest companies have already collected all the information for detailed portraits of clients, and small and medium-sized businesses know their consumers without statistics.