Sberbank acquired 8% in Brand Safety LLC, the company that manages the Watchout!AI service. It analyzes content and only embeds ads in brand-friendly context. The entire company was valued at 125 million rubles. (equivalent to $1.6 million).
The service will be integrated with Sbermarketing solutions, including for servicing external customers.
The project started in 2019 and was included in the list of finalists of the Sberbank accelerator and 500 Startups. The service recognizes text and reveals the negative using artificial intelligence, the declared accuracy is 96%. The company names the Israeli Cheq and the American GumGum among foreign analogues.