Russian representatives of small and medium-sized businesses (SMEs) have begun to cooperate more often with online platforms in the e-commerce segment. Last year this figure rose to 28%. For comparison, in 2019 the share of such entrepreneurs was 16%, writes Kommersant with reference to Ekaterina Trofimova, partner of the Deloitte CIS Risk Management Department.

At the same time, in the third quarter of 2021, the share of turnover of third-party sellers on Yandex.Market was 78%, which is 18 pp higher than last year's figures. Ozona - at the level of 66.7%, an increase of 15.3 percentage points compared to the same period last year.

The expert, referring to foreign experience, claims that the marketplace has become the most common and promising form of ecosystems work with small and medium-sized businesses. Online platforms are increasingly adapting work formats and products for SMEs. For small businesses, partnering with ecosystems can help reduce the cost of doing business, as well as open up access to new markets and customer categories.

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Ekaterina Trofimova, Partner, Risk Management Department, Deloitte CIS

Earlier, the Central Bank announced approaches to the regulation of ecosystems in the Russian Federation. According to the regulator, it is necessary to control the costs of Russian banks that build their ecosystems.

In 2021, large Russian ecosystems became the main buyers of startups, it follows from the study of the Venture Barometer. Their share of participation in such transactions was estimated at 22%, a year earlier the figure was 11%.

Original (in Russian)