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Yandex launched an ad service Yandex.Ads

December 1, 2020, 11:27 (UTC+3)|

Yandex announced the launch of its own ad service - Yandex.Ads, through which users can sell, buy and exchange goods.

Customers will be able to add personal notes to posts that will only be available to the author. Sellers may not provide a phone number and communicate with the buyer through the built-in messenger. In the future, the messenger will check the links exchanged between the buyer and the seller, and warn about suspicious activities. Accounts also have an activity indicator. It is calculated automatically depending on the use of Yandex services and should help you decide on a deal.The project is created by the ad services team. This segment already includes, Yandex.Real estate and Yandex.Rabot. In the third quarter of 2020, the revenue of the direction increased by 16% and amounted to 1.58 billion rubles (equivalent to $20.8 million). Among the service's competitors are such sites as Avito and Yula.

Original (in Russian)



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