Yandex Plans to Buy BandLink Service
Yandex will acquire a service specializing in marketing services for musicians, BandLink. The terms of the deal are not disclosed.
As a result of the agreement, the service will be merged with Yandex.Music, employees will move there and develop new analytics tools for artists.
BandLink allows you to create microsites dedicated to new releases or concerts. It can also be used to generate personalized links for social networks and analyze the behavior of listeners.
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The service was launched in 2018. According to BandLink's own data, over 120,000 artists and podcasters use it. In 2020, the revenue of the managing director of BandLink, Bandtrack LLC, amounted to $23,202 (1.8 million rubles), while net profit was $3,000 (233,000 rubles).
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