The platform allows marketers and agencies to collect, store and process large amounts of data, create integrated 3D customer profiles and predictive analytics models, increase the efficiency of B2C marketing.

1DMP allows to choose an optimal product offering, an optimal channel for interaction with the client, optimize website content in accordance with customers expectations and determine the new audience that is most likely to respond.

1 DMP platform was built using Big Data technologies and is implemented within the perimeter of the customer in the dedicated cloud format or SaaS.