Aizek combines data on consumer preferences and media behavior of the audience, independently plans placement in these media and purchases inventory through a direct connection to the main sellers on the Russian market.

Aizek helps companies that invest in media to promote their brands to solve three key challenges of modern marketing: the ability to target consumers of product categories in all media, combining disparate data on media consumption and audience buying preferences in a single source, identifying the relationship between media investment and sales.

The mathematical algorithms of   Aizek platform combines data on audience consumption and media behavior to make brand communication as effective as possible.