The service identifies website visitors based on machine learning technologies and generates recommendations for optimizing digital marketing campaigns using neural networks.

The service provides registration of visitors on the site without duplication with an accuracy of 95%, obtaining a digital passport with advertising identifiers. Andata provides counter codes, collects and accumulates data, generates a digital passport of the visitor and constantly enriches it with information using a self-learning algorithm, transfers data via a secure channel (API), shows in a convenient graphical interface, builds end-to-end web analytics.