The computer intelligence of Digital Contact builds a personal website, letter or item recommendation for every customers, displaying what a person is interested in, while keeping in mind his unique preferences.

Unlike split testing, the platform doesn’t select one version with the highest conversion but shows the best version for a certain person.

By analyzing the purchase history, behavior, interests and profiles of customers, the computer intelligence Digital Contact knows when every customers reads his emails and on what device. The algorithm makes decisions – whom, what message, what time, with which frequency and through what channel it should send the information.

#marketing

#big_data#machine_learning

#Digital_Contact