The service is designed to attract the attention of visitors both to the store and to trading places, based on the preferences of the shopping cart.

FlyPenny allows store visitors to automatically receive gratitude and 1 ruble for a discount from a BLE tag (Bluetooth Low Energy) on their smartphone.

The smartphone reacts, if the user is within the range of BLE tags or GPS markers for handing out thanks, the balance will be replenished automatically. It is possible to use the FlyPenny balance at the cash desks of the system participants as a discount when paying for goods and services.