Hot Wi-Fi gathers accurate audiences for ad targeting. The Wi-Fi network collects data about guests, Hot Wi-Fi stores this data and creates an audience for targeting ads based on it. This allows you to launch an advertising campaign to the existing audience. Advertising platforms include: Vkontakte, Mail, Odnoklassniki, etc.

Moscow

Hot_WiFi

Hot Wi-Fi gathers accurate audiences for ad targeting. The Wi-Fi network collects data about guests, Hot Wi-Fi stores this data and creates an audience for targeting ads based on it. This allows you to launch an advertising campaign to the existing audience. Advertising platforms include: Vkontakte, Mail, Odnoklassniki, etc.

Audience analytics service for ad targeting

Hot WiFi Analytics

advertising

analytics

The weekly observer of Moscow's tech stories

<hr />
<h2>
 MARKET IN BRIEF
</h2>

 
 main news about Moscow's projects, developers and technologies

<ul>
 <li>Moscow startup Hot-WiFi <a href="https://ict.moscow/en/news/moscow-startup-hot-wifi-announced-its-entry-into-the-us-market/" target="_blank">announced</a> its entry into the US market (Cards of <a href="https://ict.moscow/en/cards/?tags=Hot_WiFi" target="_blank">Hot WiFi</a>)</li>
</ul>

<ul>
 <li>European startup media site Sifted <a href="https://ict.moscow/en/news/european-startup-media-site-sifted-names-ifarm-in-the-list-of-startups-to-watch-in-2021/" target="_blank">included</a> iFarm in the list of startups to watch in 2021 (Card of <a href="https://ict.moscow/en/card/ifarm/" target="_blank">iFarm</a>)</li>
</ul>

<ul>
 <li>Aivarix service <a href="https://ict.moscow/en/news/aivarix-service-received-a-patent-for-a-system-for-automatic-diagnosis-of-vascular-pathologies/" target="_blank">received</a> a patent for a system for automatic diagnosis of vascular pathologies (Card of <a href="https://ict.moscow/en/card/aivarix/" target="_blank">Aivarix</a>)</li>
</ul>

 <div>
 <a class="image_link" target="_blank" href="https://ict.moscow/en/news/moscow-ranked-third-among-cities-in-the-world-for-innovations-against-covid-19/">
 <img alt="" data-openpopup="0"
 src="https://ict.moscow/static/1200x/cd8dba26-8282-55b7-8a5e-0104aad4e1f5.png">
 </a>
 </div>
 
 
 

<ul>
 <li>Moscow <a href="https://ict.moscow/en/news/moscow-ranked-third-among-cities-in-the-world-for-innovations-against-covid-19/" target="_blank">ranked</a> third among cities in the world for innovations against COVID-19</li>
</ul>

<ul>
 <li>AI system for analyzing endoscopic tests is <a href="https://ict.moscow/en/news/ai-system-for-analyzing-endoscopic-tests-is-being-tested-in-moscow/" target="_blank">being tested</a> in Moscow</li>
</ul>

<ul>
 <li>Yandex <a href="https://ict.moscow/en/news/yandex-plans-to-launch-a-non-cash-payment-service-yandex-pay/" target="_blank">plans</a> to release a non-cash payment service Yandex Pay (Cards of <a href="https://ict.moscow/en/cards/?tags=Yandex" target="_blank">Yandex</a>)</li>
</ul>

<ul>
 <li>MTS <a href="https://ict.moscow/en/news/mts-launched-a-video-broadcast-with-data-analytics-over-the-5g-network-at-the-vdnh-skating-rink/" target="_blank">launched</a> a video broadcast with data analytics over the 5G network at the VDNH skating rink (Cards of <a href="https://ict.moscow/en/cards/?tags=MTS" target="_blank">MTS</a>)</li>
</ul>

<ul>
 <li>LikeVR <a href="https://ict.moscow/en/news/likevr-became-a-member-of-an-international-software-vendors-partnership-program-by-oculus/" target="_blank">became</a> a member of an international software vendors' partnership program by Oculus</li>
</ul>

<div class="incut-block incut-block-text-small-size">
 GOV AGENDA
 The Ministry of Digital Development <a href="https://ict.moscow/en/news/the-ministry-of-digital-development-allowed-to-include-foreign-programs-in-the-register-of-domestic-software/" target="_blank">allowed</a> to include foreign programs in the register of domestic software
 </div>
 
 <a href="https://ict.moscow/en/news/" target="_blank">More news →</a>

<hr />
<h2>
 INVESTMENT DEALS
</h2>

<ul>
 <li>Sberbank <a href="https://ict.moscow/en/news/sberbank-acquired-45-of-eapteka-by-investing-76-million/" target="_blank">acquired</a> 45% of Eapteka by investing $76 million</li>
</ul>

<hr />
<h2>
 ANALYTICS AND INSIGHTS
</h2>

 
 researches, monitorings, reports and other analytics of Moscow and Russian IT market

<ul>
 <li><a href="https://ict.moscow/en/research/digital-civility-index-2021/" target="_blank">Microsoft</a>: Russia was ranked 31st in the annual Digital Civility Index (DCI) →</li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/comnews-research-russian-vsat-market-grew-by-9-in-2020/" target="_blank">ComNews Research</a>: Russian VSAT market grew by 9% in 2020 → </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/idc-the-russian-it-market-in-2020-remained-at-the-level-of-2019/" target="_blank">IDC</a>: the Russian IT market in 2020 remained at the level of 2019 → </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/merlion-russian-segment-of-gaming-products-grew-by-50-in-2020/" target="_blank">Merlion</a>: Russian gaming products segment grew by 50% and amounted to more than $161 million in 2020→</li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/telecomdaily-consumer-cloud-storage-services-market-shrank-9-in-2020/" target="_blank">TelecomDaily</a>: consumer cloud storage services market shrank 9% in 2020 →  </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/changellenge-it-tops-the-list-of-the-most-in-demand-industries-for-university-graduates/" target="_blank">Changellenge</a>: IT tops the list of the most in-demand industries for university graduates → .</li>
</ul>

 
 <a href="https://ict.moscow/en/research/" target="_blank">More analytics →</a> 

<hr />
<h2>
 LONGREAD 
</h2>

 <div>
 <a class="image_link" target="_blank" href="https://ict.moscow/en/news/mediatrends-2020/">
 <img alt="" data-openpopup="0"
 src="https://ict.moscow/static/1200x/1c839440-3da2-5492-ac33-847bb2a17bf0.png">
 </a>
 </div>

 
 ICT.Moscow has conducted a monitoring of key media trends in IT in Russia and presented key findings of the 2020. Technologies and technology areas selected for media trends monitoring were mentioned more than 776 thousand times in 2020, which is slightly less than in 2019 (decreased by 5.7%). Artificial intelligence (AI) was the undisputed leader in terms of mentions throughout the year: technology was constantly on the agenda, and the media interest in it was steadily growing.

 
 The Russian media trends in IT in 2020 were discussed with the editors-in-chief of several Russian technology media.

 
 <a href="https://ict.moscow/en/news/mediatrends-2020/" target="_blank">Read full article →</a>

<hr />
<h2>
 DIGITAL SOLUTIONS FROM MOSCOW
</h2>

 
 a showcase of some media monitoring solutions

 
 <a href="https://ict.moscow/en/card/brand-analytics/" target="_blank">Brand Analytics</a>

 
 System for monitoring and analysis of social media and mass media

 
 <a href="https://ict.moscow/en/card/mindscan/" target="_blank">Mindscan</a>

 
 Media and social media monitoring system

 
 <a href="https://ict.moscow/en/card/medialogia/" target="_blank">Medialogia</a>

 
 Real-time media monitoring and analysis system

 
 <a href="https://ict.moscow/en/cards/?tags=media" target="_blank">More solutions →</a>

<hr />
<h2>
 KEY ACTORS IN IT
</h2>

 
 discover people who stand behind the innovative companies and projects in Moscow

<ul>
 <li>Alexey Kornya, Chairman of the Management Board, President and CEO of MTS | <a href="https://www.facebook.com/profile.php?id=100036820224268" target="_blank">Facebook</a></li>
</ul>

<ul>
 <li>Sergey Shayakhmetov, CBDO and Co-Founder of Aivarix | <a href="https://www.facebook.com/sergey.shayakhmetov" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/sergey-shayakhmetov-2335452" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Maxim Chizhov, Co-Founder and CEO of iFarm | <a href="https://www.facebook.com/chizhov.maksim" target="_blank">Facebook</a> | <a href="https://www.linkedin.com/in/maximchizhov/" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Dmitry Stepanenko,  CEO of Hot WiFi | <a href="https://www.facebook.com/dmitiyhotwifi" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/%D0%B4%D0%BC%D0%B8%D1%82%D1%80%D0%B8%D0%B9-%D1%81%D1%82%D0%B5%D0%BF%D0%B0%D0%BD%D0%B5%D0%BD%D0%BA%D0%BE-573357bb" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Yuriy Slatin, CEO of LikeVR | <a href="https://www.facebook.com/profile.php?id=100010922137028" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/yuriy-slatin-92600976" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Anton Buzdalin, CEO of SberApteka | <a href="https://www.facebook.com/anton.buzdalin" target="_blank">Facebook</a> </li>
</ul>

<hr />
 
 <a target="_blank" href="https://ict.moscow/en/news/?filterCategory=Tech-in-Moscow">Previous Tech in Moscow newsletters</a>

ICT.Moscow

Tech in Moscow #23 (8 - 14 February 2021)

Moscow-based IT company Hot-WiFi has announced its entry into the US market, where it plans to offer businesses a guest WiFi hotspot network with marketing functionality and data analytics services.

 
 Thanks to the geographical expansion, the startup has become the leader in the regions of its presence among the world's competitors, the company said. Hot-WiFi has users in 16 countries around the world in Europe, Asia, CIS and Eastern Europe, North America and the Middle East. In the next two years, the company expects to reach a stable annual profit of $1-1.5 million.

 
 Contacts:

 
 <a href="https://www.facebook.com/vadim.vinogradov.77" target="_blank">Vadim Vinogradov</a>, Technical Director of Hot-WiFi

 
 <a href="https://www.facebook.com/dmitiyhotwifi" target="_blank">Dmitry Stepanenko</a>, Founder of Hot-WiFi

 
 <a href="https://ict.moscow/news/moskovskii-startap-hot-wifi-obiavil-o-vykhode-na-amerikanskii-rynok/" target="_blank">Original (in Russian)</a>

Hot WiFi Analytics

Hot-WiFi Identification

Radar

White Sky Technology

Brandquad

KonnektU