Editorial analytics tool for online media
The service is included in the “Mail.ru for business” platform’s product line. It is a service of editorial analytics for the editor and media manager. It helps to analyze the media consumption of the audience, the quality of content and their viral effect.
In particular, it shows how customers consume the content: what they read and what they skip, and also which materials attracted committed readers.
Also, the service helps to learn which topics from the covered ones attract more readers.
Since December 23, 2019 Mediator has stopped operating for external partners, it became an inner tool of Mail.ru and the company’s advertisers.
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