A platform designed for smart media planning in external advertising mediaplanning on an array of big data from mobile devices, geolocation services, Wi-Fi scanners.

The main function of Radar is audience research and interaction analysis to build a conversion funnel and increase sales.

The platform allows findeing an audience with specified characteristics, building connections, forming structures, building a client profile; targeting the desired segments with the possibility of personalization; seting up retargeting from offline to online in MyTarget, Yandex, Google, MediaDesk systems; working with the geography of placement with full coverage throughout Russia as well as with narrow placement to a specific point of business.