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Relap

Recommendation system for content selection

Description:

The recommendation system selects and recommends content on the Internet based on search queries of the user. The contractor installs widget on the partners website, and it selects relevant pages, including the content of the client, based on user’s request. Then the content is demonstrated to the public.

The system chooses content based on user’s behavior: the service’s personalization algorithms analyze user behavior, materials the user reads and identifies user preferences. Segmentation technology allows to identify the user in any platform and show him ads regardless of what he/she is viewing, be it a specialized Website about tourism or news. Moreover, the technology also takes into account geolocation, user’s browser, device and other factors, improving accuracy of recommendations.

In July 2019 the system was purchased by Mail.ru Group.

Thematics:
Developer:
logo Relap
Project launched:
2014
Contacts:

109004, Moscow, Stanislavskogo Street, 21, building 21

+7 965 327 82 85

adv@relap.io

Website:

facebook.com/pg/Relap.nativecopy

25Latest update:04.06.2020

Unless otherwise stated, the content is available under Creative Commons BY 4.0 license

Supported by the Moscow Government