The system defines the image and size of the audience next to the digital billboard, including pedestrians, public and private transport passengers, creates an individual media plan for every video screen and chooses a solution considering the interests of the audience.

SmartIndex works on the basis of the data on the mobile operators networks load and the information from web partners and mobile apps. SmartIndex allows to measure narrow target audiences, considering the purposes of the advertising campaign, and create look-a-like audience, according to the given parameters. The service is used to receive comprehensive post-buy analytic data and calculation of media and business indicators.