Wildberries' business model is characterized as an online hypermarket, a one-stop shop, or a marketplace. The company directly cooperates with clothing manufacturers and official distributors. They independently form the assortment of their goods in the online store as well as retail prices, while Wildberries earns on commissions based on sales.

Moscow

Wildberries

Wildberries' business model is characterized as an online hypermarket, a one-stop shop, or a marketplace. The company directly cooperates with clothing manufacturers and official distributors. They independently form the assortment of their goods in the online store as well as retail prices, while Wildberries earns on commissions based on sales.

e-commerce

ecosystem

fashiontech

Russian marketplaces Ozon, Wildberries and Yandex.Market have asked the government to apply support measures for the IT industry to them. The letter from online retailers was sent to Russian Prime Minister Mikhail Mishustin.

 
 According to the companies, “currently, there are practically no targeted support measures for IT companies in the Russian e-commerce market”. They also believe that it will be difficult to maintain the rapid development of the IT industry without supporting the marketplaces.

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 Product cards

 
 <a href="https://ict.moscow/en/cards/?tags=Ozon" target="_blank" rel="nofollow">Ozon</a>, <a href="https://ict.moscow/en/card/wildberries/" target="_blank" rel="nofollow">Wildberries</a>, <a href="https://ict.moscow/en/card/yandex-market/" target="_blank" rel="nofollow">Yandex.Market</a>

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 Russian President Vladimir Putin <a href="http://kremlin.ru/events/president/news/67893" target="_blank" rel="nofollow">signed</a> a decree on the new support measures for Russian IT companies on March 2.

 
 <a href="https://ict.moscow/news/rossiiskie-marketpleisy-poprosili-rasprostranit-na-nikh-mery-podderzhki-it-otrasli/" target="_blank" rel="nofollow">Original (in Russian)</a>

Russian Marketplaces Ask to Apply IT Industry Support Measures to Them

Online retailer Wildberries reported that it had fixed more than 90% of errors in the operation of its website and app. The company’s experts clarified that the remaining errors would be eliminated in soon.

 
 According to <a href="https://downdetector.ru/ne-rabotaet/wildberries/" target="_blank" rel="nofollow">Downdetector</a>, the number of errors in the operation of application and the site by the morning of March 16 decreased 16-fold compared to March 14. The company has conducted an internal investigation of the incident and will provide law enforcement agencies with the information from the investigation.

 
 Wildberries also <a href="https://rb.ru/news/wildberries-crash/" target="_blank" rel="nofollow">noted </a>that “the IT infrastructure was not affected, frontend and backend are operating properly, and the personal and financial information, including card information, is kept safe”.

 
 The first failures were <a href="https://www.vedomosti.ru/technology/news/2022/03/14/913300-v-rabote-wildberries-proizoshel-globalnii-sboi" target="_blank" rel="nofollow">reported</a> on March 14. The most common complaints were related to the operation of the app and website, and some users had difficulties in tracking the order. At the end of the day, the specialists “eliminated 70% of errors”. The next day, “80% of errors on the website and in application” were fixed.

 
 <a href="https://ict.moscow/news/wildberries-ustranil-bolee-90-oshibok-v-rabote-saita-i-prilozheniia/" target="_blank" rel="nofollow">Original (in Russian)</a>

TASS

Wildberries Eliminated more than 90% ofErrors in its App and Site Operation after a Failure

The Federal Antimonopoly Service (FAS) of the Russian Federation and IT companies, including 1C, Avito, Aliexpress, Wildberries, VK Group, Lamoda, Ozon, Russoft, Sberbank, Cian, Yandex, and Akit, have signed a memorandum that establishes the principles of interaction participants in digital markets.

 
 The document is a self-regulation tool and is aimed at creating non-discriminatory conditions for users.

 
 In particular, according to the document, companies must provide free access to information about the ranking of search results and abandon "opaque rules" in user agreements. This applies to blocking and deleting accounts without warning.

 
 <a href="https://ict.moscow/news/fas-i-it-kompanii-podpisali-printsipy-vzaimodeistviia-na-tsifrovykh-rynkakh/" target="_blank" rel="nofollow">Original (in Russian)</a>

Interfax

FAS and IT Companies Sign Memorandum on Interaction within Digital Markets

The turnover of the online retailer Wildberries increased by 93% and reached $11,3 billion (844 billion rubles including VAT) in 2021. In Q4 2021 this figure amounted to $4 billion (304.8 billion rubles) - 101% more than in Q4 2020.

 
 The company expects that last year’s profit will amount to approximately billion $241 million (18 billion rubles). The funds will be used to build new logistics complexes, improve the quality of services and expand the product range.

 
 In 2021 the number of orders on the marketplace increased by 146% and reached 808.6 million, and the consumer audience reached 113 million users. The company has also entered the markets of 11 countries in the US and Europe. The retailer’s geographic reach currently covers 19 countries.

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 Product cards

 
 <a href="https://ict.moscow/en/card/wildberries/" target="_blank">Wildberries</a>

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 <a href="https://ict.moscow/news/wildberries-za-god-uvelichil-oborot-pochti-vdvoe/" target="_blank">Original (in Russian)</a>

Wildberries Increased Turnover by 93% in 2021

The Federal Antimonopoly Service (FAS) initiates an audit of the e-commerce market, in which it will study the interaction of participants, in particular, the possibility of suppliers moving from one marketplace to another.

 
 “The service is preparing to conduct an analysis of the market where the marketplaces operate. Within its framework, the FAS will study in detail the interaction of participants, problems of access to the market and other issues," the statement says.

 
 In turn, the Ministry of Industry and Trade, according to the publication, together with representatives of the industry, is preparing a code of good practices for the e-commerce market.

 
 Representatives of Wildberries and Yandex.Market said that their rules of operation are reflected in the offers, which each supplier gets acquainted with. All changes in the rules of cooperation of the platform are communicated to the partners in the prescribed manner. SberMarket noted that they are concluding long-term contracts with retailers. At the same time, the terms of cooperation do not change unilaterally.

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 Product cards

 
 <a href="https://ict.moscow/en/card/wildberries/" target="_blank" rel="nofollow">Wildberries</a>, <a href="https://ict.moscow/en/card/yandex-market/" target="_blank" rel="nofollow">Yandex.Market</a>, <a href="https://ict.moscow/en/card/sbermarket/" target="_blank" rel="nofollow">SberMarket</a>

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 <a href="https://ict.moscow/news/fas-proanaliziruet-marketpleisy-na-nalichie-problem-s-dostupom-k-ploshchadkam/" target="_blank" rel="nofollow">Original (in Russian)</a>

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