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Research: technologies that will have the greatest influence on the Russian business sector and job market by 2030

June 23, 2020|
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Digital Leader, PwC Russia, IDC, and CROC have conducted a joint research to find out which technologies will have the greatest influence on the Russian business sector and job market by 2030. The research indicates that Artificial Intelligence & Machine Learning (AI&ML) will cause the most dramatic changes within Russian companies, followed closely by Internet of Things (IoT) and Robotic Process Automation (RPA). In 10 years, more than half of employees in Russia will be working remotely. Moreover, 89% of respondents claim that up to 50% of jobs will be replaced by robots and AI, primarily call center agents, salespersons, cashiers, consultants, accountants, drivers, machine operators, and secretaries. However, Russia will need IT specialists, engineers, doctors, bioengineers, geneticists, data analysts, cybersecurity specialists, as well as psychologists and teachers. Most respondents graded Russian business digitalization as ‘satisfactory’.

Respondents graded current Russian business digitalization and innovation development at 3.2 out of 5 stars, claiming that the finance, retail and FMCG, telecom, and mass media and entertainment sectors are most successful in this area.

Research participants were asked to assess various innovation adoption obstacles on the scale of 0 to 5. Inflexible and slow business processes turned out to be the main obstacle to digital transformation both today and over the coming 10 years, being awarded 3.77 and 2.83 stars, respectively.

Lack of digitalization budgets is also hindering this process (3.62 points) and will continue to do so over the coming years (2.76 points). By 2030, regulations will become yet another obstacle to innovation (2.72 points).

Most respondents believe that, over the next 10 years, AI&ML will influence business the most (4.42 out of 5 points), saying that Russia will have an AI tax or license and a marketplace for AI models by 2030.

According to experts, IoT will drive major change within Russian companies (3.96 points). For example, within five years, it will become common to use IoT-based systems for contactless reading of information on any person you meet at an offline event.

Research participants awarded RPA 3.91 stars as a Russian business influencer, suggesting that robots will be answering 95% of all contact center calls by 2025.

Over the coming 10 years, new technologies will mainly transform IT, marketing, customer support, and accounting departments within Russian companies.

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