Over the past year, the number of searches related to digital business transformation and specific digitalization tools has grown by 43%. These results were obtained during the analysis of Yandex search statistics, ComNews reports.
Moreover, there has been an increase in the number search requests for specific brands of digitalization platform providers and software providers.
Experts note that the increased interest in specific solutions in the field of digitalization has been unevenly distributed. The number of search requests related to CRM systems has grown by 20%, while searches related to Robotic Process Automation (RPA) technologies have doubled. In absolute numbers, the number of RPA requests is approximately 13 thousand per month.
Electronic document management systems (EDMS) are among other technologies, the interest in which has also grown significantly.
According to experts, there are several reasons why interest in digitalization has evolved so unevenly.
“In many companies digitalization starts with business processes related to customer interactions. Therefore, when the pandemic started, CRM systems had already been implemented in a significant number of companies. But internal processes turned out to be not digitized and the companies faced the challenges associated with rapid restructuring due to the pandemic”, - says Anton Ermakov, head of the Comindware digital initiatives group.
Another reason is that during the pandemic the forecasting period has significantly shortened and the demand for digital solutions has grown, allowing to quickly get tangible results. In particular, therefore, the demand for EDMS and RPA - applied technologies that can be relatively quickly integrated into the overall system - has grown.
There is also increased interest not only in specific solutions, but also in the restructuring of the entire business management model. For example, there is a 2.5-fold increase in the number of searches for “digital transformation”.