Mail.ru Group has launched a super application based on Mail on March 29. It combines six services: Mail, Cloud, Video Calls, Calendar, Tasks and Marusya voice assistant.
The launch of the super application took place in two stages. During the test period (from mid-December 2020), users could choose whether to activate the new interface in the mail client or use the desktop application. Now the updated interface of Mail is available to users who installed application for the first time, by default.
According to Dmitry Zlokazov, Product Director of Mail, during the testing period, the frequency of use of non-mail services increased 10 times among users of the super application.
In mid-August 2020, Yandex launched a single application for its services based on Taxi, renaming it Yandex Go.
According to Morgan Stanley estimates, the size of the superappa market in Russia in 2020 reached $51 billion, and by 2025 it will grow to $134 billion with an average annual growth rate of 21%.