According to the survey conducted by Megaplan, a corporate CRM system, after the end of the self-isolation regime in Russia most of the expenses of entrepreneurs were related to software. 32% of respondents claim that they have increased the expenditures for CRM systems. Cloud infrastructures were ranked second in terms of popularity (18%), followed by company websites (16.3%). Least popular were chat bots (5.8% of respondents invested in them), digital marketing (6.4%) and machine learning (8.7%), RBC reports.
In general, 61.6% of entrepreneurs who participated in the survey began to spend more on IT equipment. 5% of the survey participants stated that these costs had been reduced, and 3.9% decided to stop using these tools for reasons of economy.
The Russian Government