Deloitte presents the results of our annual comprehensive study of media consumption in Russia.
While continuing to look at media trends and content consumption across key media channels, this year’s report focuses on how quarantine measures affected media consumption in Russia, both during and after the lockdown.
Lockdown measures had a significant impact on how Russians consumed media, with the average media usage index witnessing strong year-on-year growth. The Internet saw the biggest surge as user numbers increased for almost all types of online activities, with podcasts, online shopping, music and working from home demonstrating the strongest growth.
Meanwhile, media channels such as TV and print media saw their audiences decline compared to 2019. However, even with this decrease, respondents’ engagement and time spent with their preferred media channel increased markedly in 2020.