DataInsight

Data Insight, with the support of Arvato Rus, preparead a report on&nbsp;&nbsp;the state of sporting goods online market in Russia. The report examined sporting goods online market, i.e. online retailers selling sporting equipment, clothing and shoes, camping and outdoors activities goods, fishing and hunting equipment (including weapons).

Key findings:&nbsp;

<ul>
	<li>For the year 2019, online retailers of sporting goods (41 retailers making eCommerce TOP1000 list) received 6,1 million orders amounting to 26,2 billion rubles ($345 million). An average order value (AOV) was 4 290 rubles ($56).</li>
	<li>In 2019&nbsp;the number of orders in sporting goods online stores grew by 15%, and the amount of online sales increased by 15%. AOV did not change.</li>
	<li>The share of orders of sports goods amounted to 1,4% of the eCommerce market.</li>
	<li>In the sporting goods segment, the conversion rate is 3,1%. The nearest rates are in the segments of consumer electronics and DIY 4% and 3% respectively.</li>
	<li>The share of mobile traffic was 51%.</li>
</ul>

Yandex.Market

In 2019, 6,1 million orders were issued worth 26,2 billion rubles ($345 million).

The State of Sporting Goods Online Market in Russia

Data Insight

e-commerce

Report

Russian marketplaces Ozon, Wildberries and Yandex.Market have asked the government to apply support measures for the IT industry to them. The letter from online retailers was sent to Russian Prime Minister Mikhail Mishustin.

 
 According to the companies, “currently, there are practically no targeted support measures for IT companies in the Russian e-commerce market”. They also believe that it will be difficult to maintain the rapid development of the IT industry without supporting the marketplaces.

<hr />
 
 Product cards

 
 <a href="https://ict.moscow/en/cards/?tags=Ozon" target="_blank" rel="nofollow">Ozon</a>, <a href="https://ict.moscow/en/card/wildberries/" target="_blank" rel="nofollow">Wildberries</a>, <a href="https://ict.moscow/en/card/yandex-market/" target="_blank" rel="nofollow">Yandex.Market</a>

<hr />
 
 Russian President Vladimir Putin <a href="http://kremlin.ru/events/president/news/67893" target="_blank" rel="nofollow">signed</a> a decree on the new support measures for Russian IT companies on March 2.

 
 <a href="https://ict.moscow/news/rossiiskie-marketpleisy-poprosili-rasprostranit-na-nikh-mery-podderzhki-it-otrasli/" target="_blank" rel="nofollow">Original (in Russian)</a>

Russian Marketplaces Ask to Apply IT Industry Support Measures to Them

Online retailer Wildberries reported that it had fixed more than 90% of errors in the operation of its website and app. The company’s experts clarified that the remaining errors would be eliminated in soon.

 
 According to <a href="https://downdetector.ru/ne-rabotaet/wildberries/" target="_blank" rel="nofollow">Downdetector</a>, the number of errors in the operation of application and the site by the morning of March 16 decreased 16-fold compared to March 14. The company has conducted an internal investigation of the incident and will provide law enforcement agencies with the information from the investigation.

 
 Wildberries also <a href="https://rb.ru/news/wildberries-crash/" target="_blank" rel="nofollow">noted </a>that “the IT infrastructure was not affected, frontend and backend are operating properly, and the personal and financial information, including card information, is kept safe”.

 
 The first failures were <a href="https://www.vedomosti.ru/technology/news/2022/03/14/913300-v-rabote-wildberries-proizoshel-globalnii-sboi" target="_blank" rel="nofollow">reported</a> on March 14. The most common complaints were related to the operation of the app and website, and some users had difficulties in tracking the order. At the end of the day, the specialists “eliminated 70% of errors”. The next day, “80% of errors on the website and in application” were fixed.

 
 <a href="https://ict.moscow/news/wildberries-ustranil-bolee-90-oshibok-v-rabote-saita-i-prilozheniia/" target="_blank" rel="nofollow">Original (in Russian)</a>

TASS

Wildberries Eliminated more than 90% ofErrors in its App and Site Operation after a Failure

The turnover of Aliexpress Russia grew to $4,1 billion (306 billion rubles), the year-over-year growth is estimated at 46%. Russian sellers’ activities account for 36% of the turnover $1,5 billion (110 billion rubles), sales of their goods increased by 124%.

 
 The total number of orders for 2021 amounted to 309 million. The average purchase amount increased by more than 20% year over year. The number of unique users who made at least one purchase is more than 28.7 million people. The monthly audience of the marketplace is 35 million people, the daily audience is 12.5 million people.

 
 <a href="https://ict.moscow/news/oborot-aliexpress-rossiia-vyros-za-god-na-46/" target="_blank">Original (in Russian)</a>

The Turnover of Aliexpress Russia Increased by 46% Year over Year

Gross merchandise value of Ozon increased by more than 125% and amounted to $5,9 billion (445 billion rubles) in 2021. The marketplace’s share of total GMV exceeded 67% compared to 52% in Q4 2020. This was stated in the preliminary operating results of the company.

 
 In Q4 2021 the number of orders for Ozon exceeded 1 million per day. The number of users who made at least one purchase during the year grew by more than 85% year over year and reached 25 million. In the fourth quarter the marketplace attracted about 4 million new customers. The company’s experts explain that the increase was due to an expansion of the product range and organic growth.

 
 The company will publish its 2021 financial results on April 5, 2022.

<hr />
 
 Product cards

 
 <a href="https://ict.moscow/en/cards/?tags=Ozon" target="_blank" rel="nofollow">Ozon</a>

<hr />
 
 <a href="https://ict.moscow/news/oborot-ozon-vyros-na-125-v-2021-godu/" target="_blank" rel="nofollow">Original (in Russian)</a>

Vedomosti

Gross Merchandise Value of Ozon Increased by 125% in 2021

Russian representatives of small and medium-sized businesses (SMEs) have begun to cooperate more often with online platforms in the e-commerce segment. Last year this figure rose to 28%. For comparison, in 2019 the share of such entrepreneurs was 16%, writes Kommersant with reference to Ekaterina Trofimova, partner of the Deloitte CIS Risk Management Department.

 
 At the same time, in the third quarter of 2021, the share of turnover of third-party sellers on Yandex.Market was 78%, which is 18 pp higher than last year's figures. Ozona - at the level of 66.7%, an increase of 15.3 percentage points compared to the same period last year.

 
 The expert, referring to foreign experience, claims that the marketplace has become the most common and promising form of ecosystems work with small and medium-sized businesses. Online platforms are increasingly adapting work formats and products for SMEs. For small businesses, partnering with ecosystems can help reduce the cost of doing business, as well as open up access to new markets and customer categories.

<hr />
 
 Connect with

 
 <a href="https://www.facebook.com/ekaterina.trofimova.583" target="_blank" rel="nofollow">Ekaterina Trofimova</a>, Partner, Risk Management Department, Deloitte CIS

<hr />
 
 Earlier, the Central Bank <a href="https://www.forbes.ru/finansy-i-investicii/432979-cb-predlozhil-ogranichit-rashody-bankov-na-ekosistemy" target="_blank" rel="nofollow">announced</a> approaches to the regulation of ecosystems in the Russian Federation. According to the regulator, it is <a href="https://www.cbr.ru/Content/Document/File/119960/Consultation_Paper_02042021.pdf" target="_blank" rel="nofollow">necessary </a>to control the costs of Russian banks that build their ecosystems.

 
 In 2021, large Russian ecosystems became the main buyers of startups, it <a href="https://www.kommersant.ru/doc/5117889" target="_blank" rel="nofollow">follows </a>from the study of the Venture Barometer. Their share of participation in such transactions was estimated at 22%, a year earlier the figure was 11%.

 
 <a href="https://ict.moscow/news/ekspert-dolia-msb-sotrudnichaiushchikh-s-onlain-platformami-v-sfere-e-commerce-vyrosla-do-28-v-2020-godu/" target="_blank" rel="nofollow">Original (in Russian)</a>

Kommersant

Share of SMEs Cooperating with Online E-commerce Platforms Increases to 28% in 2020

the-state-of-sporting-goods-online-market-in-russia

E-commerce in Russia 2019 is a research about the Internet, online purchases, delivery from online stores and customers. The research consists of Data Insight reports and public reports. 
&nbsp; 
Report structure: 
•&nbsp;&nbsp; &nbsp;Global e-commerce: overview of key markets, including China, USA, UK, Germany, India, Russia and Brazil 
•&nbsp;&nbsp; &nbsp;Online audience in Russia 
•&nbsp;&nbsp; &nbsp;Russian B2C and C2C e-commerce 
•&nbsp;&nbsp; &nbsp;Retail online export of goods 
•&nbsp;&nbsp; &nbsp;E-commerce ecosystem 
•&nbsp;&nbsp; &nbsp;Tech trends in retail 
•&nbsp;&nbsp; &nbsp;E-commerce logistics 
•&nbsp;&nbsp; &nbsp;The geography of e-commerce 
•&nbsp;&nbsp; &nbsp;Consumer goods categories 
•&nbsp;&nbsp; &nbsp;Online stores 
&nbsp; 
Key insights:&nbsp; 
•&nbsp;&nbsp; &nbsp;Online e-commerce growth in Russia is due to the increased number of orders rather than average check size, which has shrunk consecutively for the past 3 years. 
•&nbsp;&nbsp; &nbsp;The number of C2C sellers has almost doubled in two years and reached 13.9 million. The number of buyers grew to 11.8 million. 
•&nbsp;&nbsp; &nbsp;60% of C2C transactions were made in 3 product categories: electronics and home appliances, children's goods and auto parts and auto accessories. 
•&nbsp;&nbsp; &nbsp;Artificial intelligence, i.e. machine learning and big data processing is the number one priority in tech for retail companies. A significant number of large retailers have already implemented AI/ML technologies or are developing them in such areas as personalized offers, dynamic pricing and sourcing management. 
&nbsp;

E-commerce in Russia 2019 is a research about the Internet, online purchases, delivery from online stores and customers.