Moscow

Brand_Analytics

The system is based on a modern Big Data platform, AI technologies and high-speed computer linguistics. A platform with internally developed technological solutions can analyze more than 3 billion messages per month. Brand Analytics analyzes not only text messages, but also texts in images, decryptions of videos, check-ins and stories.

<ul>
	<li>Brand Analytics Monitors references to a company brand, person, or event on social media and mass media.</li>
	<li>Performs automatic data analysis: determines the tone of statements, highlights important messages and topics, reveals media trends.</li>
	<li>Presents the received information in the form of intuitively understandable graphs and reports.</li>
	<li>Sends notifications about important messages or media changes to a mobile application, Telegram or email.</li>
	<li>Provides the opportunity to export data and integrate with other corporate systems.</li>
</ul>

Social Media: VKontakte, Facebook, Odnoklassniki, YouTube, Instagram, Twitter, Vimeo. Forums, blogs, review sites, map services, marketplaces, messengers, Telegram channels and open chats. Mass media, original sources: 40+ thousand online media, transcripts of TV and radio broadcasts, federal and regional print media, websites of government agencies, commercial companies and organizations.

The analytical system Brand Analytics is included in the single register of Russian software. Brand Analytics is a participant of the Skolkovo project.

System for monitoring and analysis of social media and mass media

Brand Analytics

media

data_analysis

social_networks

artificial_intelligence

machine_learning

big_data

According to Brand Analytics, the volume of content in Odnoklassniki, Telegram and VKontakte grew by 3–11% from February 24 to March 24.

 
 Dynamics of the volume of social media content published by Russian users for the period from February 24 to March 24:

<ul>
 <li>&nbsp;VKontakte (+11%);</li>
 <li>Telegram (+6%);</li>
 <li>&nbsp;Odnoklassniki (+3%);</li>
 <li>Twitter (-5%);</li>
 <li>Facebook (-16%);</li>
 <li>Instagram (-30%).</li>
</ul>

 
 The changes in the number of active authors from Russia for the period from February 24 to March 24:

<ul>
 <li>&nbsp;Telegram (+23%);</li>
 <li>VKontakte (+14%);</li>
 <li>Odnoklassniki (+6%);</li>
 <li>Twitter (-9%);</li>
 <li>Facebook (-11%);</li>
 <li>&nbsp;Instagram (-31%).</li>
</ul>

 
 <a href="https://ict.moscow/news/brand-analytics-za-mesiats-obem-kontenta-v-odnoklassnikakh-telegram-i-vkontakte-vyros-ot-3-do-11/" target="_blank" rel="nofollow">Original (in Russian)</a>

Brand Analytics: Volume of Content in Odnoklassniki, Telegram and VKontakte Increased by 3–11% Over the Month

The weekly observer of Moscow's tech stories

<hr />
<h2>
 MARKET IN BRIEF
</h2>

 
 main news about Moscow's projects, developers and technologies

<ul>
 <li>Moscow startup Hot-WiFi <a href="https://ict.moscow/en/news/moscow-startup-hot-wifi-announced-its-entry-into-the-us-market/" target="_blank">announced</a> its entry into the US market (Cards of <a href="https://ict.moscow/en/cards/?tags=Hot_WiFi" target="_blank">Hot WiFi</a>)</li>
</ul>

<ul>
 <li>European startup media site Sifted <a href="https://ict.moscow/en/news/european-startup-media-site-sifted-names-ifarm-in-the-list-of-startups-to-watch-in-2021/" target="_blank">included</a> iFarm in the list of startups to watch in 2021 (Card of <a href="https://ict.moscow/en/card/ifarm/" target="_blank">iFarm</a>)</li>
</ul>

<ul>
 <li>Aivarix service <a href="https://ict.moscow/en/news/aivarix-service-received-a-patent-for-a-system-for-automatic-diagnosis-of-vascular-pathologies/" target="_blank">received</a> a patent for a system for automatic diagnosis of vascular pathologies (Card of <a href="https://ict.moscow/en/card/aivarix/" target="_blank">Aivarix</a>)</li>
</ul>

 <div>
 <a class="image_link" target="_blank" href="https://ict.moscow/en/news/moscow-ranked-third-among-cities-in-the-world-for-innovations-against-covid-19/">
 <img alt="" data-openpopup="0"
 src="https://ict.moscow/static/1200x/cd8dba26-8282-55b7-8a5e-0104aad4e1f5.png">
 </a>
 </div>
 
 
 

<ul>
 <li>Moscow <a href="https://ict.moscow/en/news/moscow-ranked-third-among-cities-in-the-world-for-innovations-against-covid-19/" target="_blank">ranked</a> third among cities in the world for innovations against COVID-19</li>
</ul>

<ul>
 <li>AI system for analyzing endoscopic tests is <a href="https://ict.moscow/en/news/ai-system-for-analyzing-endoscopic-tests-is-being-tested-in-moscow/" target="_blank">being tested</a> in Moscow</li>
</ul>

<ul>
 <li>Yandex <a href="https://ict.moscow/en/news/yandex-plans-to-launch-a-non-cash-payment-service-yandex-pay/" target="_blank">plans</a> to release a non-cash payment service Yandex Pay (Cards of <a href="https://ict.moscow/en/cards/?tags=Yandex" target="_blank">Yandex</a>)</li>
</ul>

<ul>
 <li>MTS <a href="https://ict.moscow/en/news/mts-launched-a-video-broadcast-with-data-analytics-over-the-5g-network-at-the-vdnh-skating-rink/" target="_blank">launched</a> a video broadcast with data analytics over the 5G network at the VDNH skating rink (Cards of <a href="https://ict.moscow/en/cards/?tags=MTS" target="_blank">MTS</a>)</li>
</ul>

<ul>
 <li>LikeVR <a href="https://ict.moscow/en/news/likevr-became-a-member-of-an-international-software-vendors-partnership-program-by-oculus/" target="_blank">became</a> a member of an international software vendors' partnership program by Oculus</li>
</ul>

<div class="incut-block incut-block-text-small-size">
 GOV AGENDA
 The Ministry of Digital Development <a href="https://ict.moscow/en/news/the-ministry-of-digital-development-allowed-to-include-foreign-programs-in-the-register-of-domestic-software/" target="_blank">allowed</a> to include foreign programs in the register of domestic software
 </div>
 
 <a href="https://ict.moscow/en/news/" target="_blank">More news →</a>

<hr />
<h2>
 INVESTMENT DEALS
</h2>

<ul>
 <li>Sberbank <a href="https://ict.moscow/en/news/sberbank-acquired-45-of-eapteka-by-investing-76-million/" target="_blank">acquired</a> 45% of Eapteka by investing $76 million</li>
</ul>

<hr />
<h2>
 ANALYTICS AND INSIGHTS
</h2>

 
 researches, monitorings, reports and other analytics of Moscow and Russian IT market

<ul>
 <li><a href="https://ict.moscow/en/research/digital-civility-index-2021/" target="_blank">Microsoft</a>: Russia was ranked 31st in the annual Digital Civility Index (DCI) →</li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/comnews-research-russian-vsat-market-grew-by-9-in-2020/" target="_blank">ComNews Research</a>: Russian VSAT market grew by 9% in 2020 → </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/idc-the-russian-it-market-in-2020-remained-at-the-level-of-2019/" target="_blank">IDC</a>: the Russian IT market in 2020 remained at the level of 2019 → </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/merlion-russian-segment-of-gaming-products-grew-by-50-in-2020/" target="_blank">Merlion</a>: Russian gaming products segment grew by 50% and amounted to more than $161 million in 2020→</li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/telecomdaily-consumer-cloud-storage-services-market-shrank-9-in-2020/" target="_blank">TelecomDaily</a>: consumer cloud storage services market shrank 9% in 2020 →  </li>
</ul>

<ul>
 <li><a href="https://ict.moscow/en/news/changellenge-it-tops-the-list-of-the-most-in-demand-industries-for-university-graduates/" target="_blank">Changellenge</a>: IT tops the list of the most in-demand industries for university graduates → .</li>
</ul>

 
 <a href="https://ict.moscow/en/research/" target="_blank">More analytics →</a> 

<hr />
<h2>
 LONGREAD 
</h2>

 <div>
 <a class="image_link" target="_blank" href="https://ict.moscow/en/news/mediatrends-2020/">
 <img alt="" data-openpopup="0"
 src="https://ict.moscow/static/1200x/1c839440-3da2-5492-ac33-847bb2a17bf0.png">
 </a>
 </div>

 
 ICT.Moscow has conducted a monitoring of key media trends in IT in Russia and presented key findings of the 2020. Technologies and technology areas selected for media trends monitoring were mentioned more than 776 thousand times in 2020, which is slightly less than in 2019 (decreased by 5.7%). Artificial intelligence (AI) was the undisputed leader in terms of mentions throughout the year: technology was constantly on the agenda, and the media interest in it was steadily growing.

 
 The Russian media trends in IT in 2020 were discussed with the editors-in-chief of several Russian technology media.

 
 <a href="https://ict.moscow/en/news/mediatrends-2020/" target="_blank">Read full article →</a>

<hr />
<h2>
 DIGITAL SOLUTIONS FROM MOSCOW
</h2>

 
 a showcase of some media monitoring solutions

 
 <a href="https://ict.moscow/en/card/brand-analytics/" target="_blank">Brand Analytics</a>

 
 System for monitoring and analysis of social media and mass media

 
 <a href="https://ict.moscow/en/card/mindscan/" target="_blank">Mindscan</a>

 
 Media and social media monitoring system

 
 <a href="https://ict.moscow/en/card/medialogia/" target="_blank">Medialogia</a>

 
 Real-time media monitoring and analysis system

 
 <a href="https://ict.moscow/en/cards/?tags=media" target="_blank">More solutions →</a>

<hr />
<h2>
 KEY ACTORS IN IT
</h2>

 
 discover people who stand behind the innovative companies and projects in Moscow

<ul>
 <li>Alexey Kornya, Chairman of the Management Board, President and CEO of MTS | <a href="https://www.facebook.com/profile.php?id=100036820224268" target="_blank">Facebook</a></li>
</ul>

<ul>
 <li>Sergey Shayakhmetov, CBDO and Co-Founder of Aivarix | <a href="https://www.facebook.com/sergey.shayakhmetov" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/sergey-shayakhmetov-2335452" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Maxim Chizhov, Co-Founder and CEO of iFarm | <a href="https://www.facebook.com/chizhov.maksim" target="_blank">Facebook</a> | <a href="https://www.linkedin.com/in/maximchizhov/" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Dmitry Stepanenko,  CEO of Hot WiFi | <a href="https://www.facebook.com/dmitiyhotwifi" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/%D0%B4%D0%BC%D0%B8%D1%82%D1%80%D0%B8%D0%B9-%D1%81%D1%82%D0%B5%D0%BF%D0%B0%D0%BD%D0%B5%D0%BD%D0%BA%D0%BE-573357bb" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Yuriy Slatin, CEO of LikeVR | <a href="https://www.facebook.com/profile.php?id=100010922137028" target="_blank">Facebook</a> | <a href="https://ru.linkedin.com/in/yuriy-slatin-92600976" target="_blank">LinkedIn</a></li>
</ul>

<ul>
 <li>Anton Buzdalin, CEO of SberApteka | <a href="https://www.facebook.com/anton.buzdalin" target="_blank">Facebook</a> </li>
</ul>

<hr />
 
 <a target="_blank" href="https://ict.moscow/en/news/?filterCategory=Tech-in-Moscow">Previous Tech in Moscow newsletters</a>

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