Moscow

Maxima_Telecom

MaximaTelecom allows to show advertisements during Wi-Fi authorization, retarget advertisements in to other Wi-Fi networks and open auctions, analyze the number of connections and users’ profiles (sex, age, interests), their living location.

Maxima Telecom&nbsp;identifies the user by telephone number and Public Services (Gosuslugi) account, a voucher with a unique code and does not require the registered MT_FREE users to be identified. The system allows to launch landing pages for the network subscribers and additionally monetize the time they spent on the Internet via banner, search, context and native advertising.&nbsp;

Customized reports created using the system’s own data and conducting opinion polls are available in MT_FREE networks to get analytic data on consumer preferences.

MaximaTelecom

wi_fi_authorisation

Wi_Fi

According to the report prepared by TMT Consulting, in 2021 the number of access points installed by telecom operators (networks of private companies and city free access points) increased by 3.7% to 185.7 thousand, and the revenue of operators increased by 2.8 % and reached $64.5 million (5.3 billion rubles).

 
 The largest players were MaximaTelecom (36% of revenue and 9% of all access points), Rostelecom (25% of revenue and 30% of access points), ER-Telecom (13% and 12% respectively) and Beeline ( 8% and 17%).

 
 According to analysts, the main customers of public Wi-Fi networks among small and medium-sized businesses are hotels and restaurants, retail trade companies and medical centers. Among large businesses, the main customers are retail companies, banks and filling stations.

 
 In 2022, operators plan to develop and strengthen their presence in the regions. For example, MaximaTelecom plans to expand Wi-Fi networks while implementing existing and new infrastructure projects aimed at digitalizing public transport and developing city services (these plans also include the development in Moscow). Rostelecom plans to “focus on cloud solutions that fit into the existing Wi-Fi infrastructure of customers”. MegaFon’s specialists say that they will focus on the development of HoReCa segments (restaurants, catering, hotels) and retail.

 
 Beeline intends to develop public Wi-Fi services, including the services in the regions: “The tourism industry is expanding public areas in anticipation of a large influx of users; these are not only the southern regions, but also recreation centers and resort houses throughout the country”. However, the company’s experts acknowledge that the figures in 2022 can be not as optimistic as experts expected at the beginning of the year.

 
 <a href="https://ict.moscow/news/tmt-konsalting-chislo-publichnykh-wi-fi-tochek-v-rossii-uvelichilos-na-3-7-za-2021-god/" target="_blank" rel="nofollow">Original (in Russian)</a>

Kommersant

TMT Consulting: Number of Public Wi-Fi Access Points in Russia Increases by 3.7% in 2021

Moscow public Wi-Fi operator <a href="https://ict.moscow/en/card/maksimatelekom/" target="_blank" rel="nofollow">MaximaTelecom</a> has won the bid from the Moscow Traffic Control Center (CODD) for the installation of 2,000 CCTV cameras with intelligent analytics on the roads of the city. Cameras will be installed in three phases before December 2023.

 
 They will be equipped with a video analytics system based on neural networks for monitoring and analyzing the traffic situation, promptly detecting road accidents and other abnormal events. According to a representative of the data center, there will be no face recognition function in the new system.

 
 <a href="https://ict.moscow/news/v-moskve-vnedriat-novuiu-sistemu-videonabliudeniia-s-analitikoi-dlia-kontrolia-bezopasnosti/" target="_blank" rel="nofollow">Original (in Russian)</a>

New Video Surveillance System to be Installed in Moscow

FSIT

chatbots

Smart Wi-Fi

Radar

External advertising measurement and analysis platform

advertising

targeting

big_data

Radar 

Hot_WiFi

identification

Hot-WiFi Identification

Wimark_Systems

Wimark platform manages hundreds of access points and can replace hardware WLAN controllers. This software can be installed in client’s local network as well as in the operator’s or service provider’s cloud. The platform has a service for Wi-Fi network and access points setup and points grouping; a management system (NMS) and can collect statistical data about network operation and information about the clients connected to Wi-Fi and allows to monitor network status to detect failures and potential security threats.



The platform allows to create authorization page that allows to display static and video advertisements, provides Api for working with third-party captive portals and monitors MAC addresses to analyze customer behavior, uploads MAC addresses base for remarketing via Yandex, MyTarget and also allows to configure trigger system of triggers for sending ads and service messages to phones.

Platform for multivendor Wi-Fi networks management