The platform provides an accurate count of visitors in an outlet, recognizing families and single visitors; if there are several entrances to an outlet in a shopping mall, it can determine transit traffic of random visitors; it receives the information about gender composition and visitor’s preferences, performs assessment of advertising promotions, increases the efficiency of consultants in a store, evaluation, how much time and visits a visitor needs to make a decision about purchasing an item, visitors and customers’ mood after they visit the store, dynamic generation of fast and slow purchase zones and the assessment of their efficiency, detailed analysis of visitors and customers (including without loyal cards) on the basis of video statistics from all outlets, the calculation of conversion ratio by selected departments.