According to the TelecomDaily report, in the first half of 2020 legal cinemas earned 56% more in annual comparison - 18.64 billion rubles (equivalent to $246 million).

Ivi and Okko cinemas remain the leaders in terms of revenue: together they account for 40% of the market in money terms, and Ivi's share has not changed in six months, while Okko has added 5%. And if six months ago Okko and Youtube shared the second place in the market, now there is a significant gap between them. A decrease in the share was shown not only by Youtube, but also by Netflix, Megogo, Rostelecom. 

The maximum revenue growth in the first quarter (year-on-year) was demonstrated by the Start online cinema (362.9% versus 242.2% in 2019). Okko 117.4%, ivi and Rostelecom - 57.7%, Premier - 48.1%.

The paid model continues to increase its share and dominate the advertising model: in the revenue structure at the end of 2019, it accounted for 70%, now it is 74%. In the first half of the year, the advertising model for the first time lost 26% to the purchase of video on demand against 27.1%, the share of the subscription model - 46.9%.

Read more


Latest update:


Similar analytics:
Subscribe to get updates

By clicking the button you agree to Privacy Policy

Add your research

Unless otherwise stated, the content is available under Creative Commons BY 4.0 license

Supported by the Moscow Government