TRY.FIT allows the customers to choose the most suitable shoes by style and size in both retail shops and online shops. The service functionality is online shoe fitting based on comparing shoe lasts and human feet 3D models. TRY.FIT makes it possible to take feet measurements in the mobile app and use them in the partner’s shops, so the user can choose a comfortable pair of shoes taking into account the anatomical characteristics and individual characteristics.

The selection process is based on the digital modelling of shoes wearing process. For the chosen models have a FIT RATE comfort indicator, which allows to compare the shoes. To be sure the user can try the shoes on virtually by looking at the interactive image on the foot with the chosen shoe model on, the comfort and discomfort zones will be marked with different colours.