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Research: Online ad spending fell 1% in the first half of the year

September 3, 2020, 15:24 (UTC+3)|

According to the estimates of the Association of Communication Agencies of Russia (AKAR), Internet advertising expenses in the first half of the year decreased by 1% and amounted to 108-109 billion rubles (roughly $1,4 billion). In the second quarter, they decreased by almost 9%, to 53 billion rubles ($700 million).

In general, the income of advertisers in April-June decreased compared to the same period last year by 22%, to 90-91 billion rubles. ( $1,2 billion). In the first half of the year - by 9%, to 205-207 billion rubles. ($2,7 billion).

Original (in Russian)



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